FOX SPORTS:
Summer of Stars
Visual Identity
Design System
FOX SPORTS: Summer of Stars was the broadcasting of the 2024 UEFA EURO and Copa América in the United States. The campaign captured the essence of summer, where the world’s top soccer stars came together to shine on the grand stages of both tournaments. THRU Studio brought this concept to life through a comprehensive design system, including concept development, design, animation, and editable templates.
I had the lead design role in creating the visual identity and design system. This included design concept, typographic star compositions, color, grids and layout system. I also defined core motion concepts and behaviors, collaborating closely with the motion design team at THRU.