Löie
– Property Branding

Löie Söderport is an architect-designed property consisting of 6 townhouses and 15 apartments, located in Visby on the Swedish island of Gotland. Visby is one of the best-preserved medieval cities in Scandinavia. The unique location and it’s building traditions served as inspiration for Löie’s contemporary architecture.

Client: Gillöga Fastigheter / Koncept
Architectural renders: Industriromantik

Designed at 25AH.







We designed the property’s branding, including logotype, sales materials and signage. Large geometric calligraphy was used as a modern homage to Visby’s heritage. The color palette was inspired by Gotland’s many poppy fields and the island’s rich resources of limestone. House numbers were designed to create a calligraphic effect that shifts depending on the viewing angle.