Haymarket
– Brand Identity

Haymarket By Scandic is a new upscale hotel located in downtown Stockholm. The building was previously home to a famous department store dating back to the beginning of the 20th century.

Inspired by the 1920’s art deco movement, we created a visual identity for the hotel that feels both classic and contemporary.

Designed at 25AH.
Client: Haymarket / Koncept Stockholm







Room numbers inspired by the art deco movement were designed as a nod to the building’s heritage.



Our goal was to create an identity that puts a modern spin on the roaring twenties.




Playful and geometric typography adds a “Garbo meets Gaga“-feel to Haymarket’s own line of products.