– Brand Identity

BDC is a dance center based in Tokyo. It was founded in 1984 and is the oldest of it’s kind in Japan. The courses are focused on ballet, jazz and contemporary dance.

BDC felt the need for a change in connection with their 30th anniversary. They commissioned us to create a completely new identity including logotype, stationery and printed matter. Our inspiration came from dance itself, using contrast and movement as theme. The result is an expressive identity where traditional meets modern.

Designed at 25AH.