HTL Hotels
– Brand Identity

HTL Hotels is a new chain aiming to be the smart and affordable option compared to traditional hotels. HTL offers a boutique hotel experience at an affordable price. Their first hotel opened in Stockholm during spring 2014. New hotels will open soon in Oslo, Helsinki and Copenhagen.

We created the identity, signage and packaging for HTL’s food and beverage concept. Bold patterns and typography is used to communicate HTL’s approach – ”only what’s necessary and only the best” This resulted in an identity that stands out among hotels, positioning HTL as the new and exciting choice.

Designed at 25AH.
Client: HTL Hotels / Koncept Stockholm
Photography: Amelia Widell / 25AH